Lean canvas template

A one-page business plan. Nine boxes that force the decisions a long plan lets you avoid: who the customer is, what hurts, why you, how you reach them, and how the money works.

Founders at the idea or first-customer stage, corporate teams testing a new venture, and established businesses checking whether a new product or market stacks up.

The canvas, prompts for every box in the order to fill them, a test plan for your riskiest assumption, and the mistakes to avoid.

This template adapts the Lean Canvas by Ash Maurya (2010), itself adapted from the Business Model Canvas, which is shared under Creative Commons Attribution-ShareAlike 3.0 Unported. This adaptation, with HAM Agency's prompts, is shared under the same licence. Free to use and adapt. Commercial use allowed. Do not resell it as your own: keep the credits to Ash Maurya and HAM Agency (ham.agency), and share any adaptation under the same licence.