Client: a founder-owned live sport and events business
Engagement: raise preparation and the investor data room
HAM role: commercial and strategy lead on the raise preparation
Timing: 2026
52
documents in the investor data room, across 13 sections
To the penny
year-one profit and loss reconciled to source
Pending
trade mark status, corrected from 'registered'
02
The situation
The founder had done the hard part and put on a first live event, built on their own money.
What it did not have was a business an investor could test. There was no investable structure over the platform, and the deck told the story of an event rather than a company.
03
What we did
HAM prepared the raise.
Reframed one event into a platform thesis, with a season behind it and other sports as candidates.
Designed the raise in stages, each one tied to evidence the business can show.
Built the investor data room, numbered and indexed, from a reading guide to a log of investor questions, with a financial model, a team and operating map, and a social impact plan.
Ran a strategic partner process from first pitch to a proposed partnership structure, with the structure paper written for the partner's deal team.
Wrote the workshop packs for the founder and the team.
04
How we checked it
Before the room went to a single investor, HAM red-teamed it the way a hostile buyer would.
The first structure for the round did not fit the rules it depended on. HAM caught it before any investor saw it, and the raise was restructured.
The year-one profit and loss was reconciled to the penny, every line tied back to source, and the data room corrected so every document shows the same figures.
The deck said the trade mark was registered. The certificate says pending application. The deck now says what the certificate says.
Early operator models, written as a founder's first sketch, had crept into investor documents as if they were agreed economics. HAM flagged them and graded them Estimated everywhere.
Every claim in the room carries a grade, Confirmed, Reported or Estimated, so the founder goes into diligence knowing which numbers can be relied on.
05
Where it stands
Raise preparation done: data room built, reconciled and red-teamed
The strategic partner structure is proposed, and nothing is signed
This page describes HAM's work only. It claims no capital raised and no outcome, and nothing on it is an invitation to invest.
06
What we built
The partnership deck, the investor data room, the financial model and funding playbooks, the raise structure briefing, the reconciliation and verification log, workshop facilitation packs and the social impact plan. Shown at design stage with sensitive figures redacted.
07
What's next
The round, and anything about it, is the company's to announce. HAM's part is the preparation on this page.
We get into the system, build it from nothing to working, and stay on to grow it.